January 16, 2010


Booth Babes

While my mail has been overwhelmingly positive to today's column in the Star, the comments on the site have been a little more mixed, to put it kindly.

At the auto show in Detroit, I was dismayed to see an increase in women wearing weeny little outfits to display the cars. The flavour of the month is apparently thigh high stiletto boots and skirts that would have a hard time covering a toddler's bum.

Let me be straight: beautiful girls are wonderful to look at. But in a setting like this, which is about launching new product and bringing journalists up to date, I don't get it. Most of these girls can't even tell you what they're rubbing up against. It's a gig, but I have a tough time with a booth littered with people who don't know anything about the product I'm trying to learn about.

I'm dismayed that the ratio of female executives is probably 50/50 now. I'm dismayed that something as basic as respect seems to be swept up and away. Many of the journos themselves have daughters they would never in a million years let do this kind of thing. They know what some of these men say about these girls. And they are girls; and there is nothing remotely attractive about some old slob 3 times their age saying some of the things we overheard. Does it bug everyone? No. But it bugs me.

Here's an interesting link to a piece my colleague, Nika Rolczewski wrote awhile back. Read to the final line.

2 Comments:

Anonymous Anonymous said...

gives a whole new meaning to the term "truth in advertising"

amw

January 17, 2010 6:57 AM  
Anonymous buzzwhack said...

I never had a problem about women used as display candy. You don't have to look if you don't want to. Funny though how men are never used as eye candy for women buyers of cars. Why is that?

January 21, 2010 4:18 PM  

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