November 30, 2010


'Free Amish Fireplaces'

Page A14 of the Star has a full page ad featuring 'free' Amish fireplaces. Actually, I should put the whole thing in amused quotes.

Dig a little. They're plug in BTU heaters. You know, just like the Amish use when they plug them into their...oh wait, they don't have electricity. So, heaters. Fake Amish heaters. Made in China, I think.

The silent whisper beneath all the yelling of FREE FREE FREE is that these heaters, which are similar to any you can pick up for less than 50 bucks at Home Hardware, are free if you order the Amish mantles. They say they're made of wood, but they're butt-ugly, so there's that. Oh, and the mantles? You pay shipping and handling. They encourage you to order 2 FREE fireplaces (and ugly mantles) Approximate cost? 600 bucks from what I can find.

These have been debunked all over. Google and learn. But don't call for your FREE Amish fireplace.

6 Comments:

Blogger OmemeeOzzie said...

When I saw the ad earlier my first thought was, why on earth would the Star run this crap; it's been a 'known' scam for a while now. Are ad revenues that far off?

November 30, 2010 9:09 AM  
Blogger djc said...

As a printer my understanding is that when you have a client and the content is not illegal or hateful, and they pay their bills, you print what the client wants printed. "Buyer Beware" has to be at the forefront of all consumers. P.T Barnum is famous for "There is a sucker born every minute". As I expect the crowds to get larger on this one, I will follow one of Barnum's (also famous) signs "This way to the Egress".......

November 30, 2010 9:47 AM  
Blogger OmemeeOzzie said...

All media outlets regardless of size have the ability to refuse any form of advertising at any time from anyone. There need not be any infringement of any laws or guiding principles; somethimes an ad is refused just because. Been there, done that (not the Star, I might add). I have also had ads run for clients that have gone through the applicable channels for beverage alcohol and pharma approvals that have complied and then, after the fact, have then removed said ad from its various media - at expense to a client due to public opinion. Point, the ensuing publicity, if it gets out, may provide greater value than the ad ever could!

Regardless, the Star's own 'policy' taken from their media kit states, "The Publisher will not knowingly publish any advertisement which is illegal, infringing, misleading or
offensive to its readers.' Note that the all important word here is 'knowingly'.

Regardless, if you have some time, check out http://www.consumeraffairs.com/news04/2009/02/amish_heaters.html

My original point still stands; I question why Canada's largest circulation newspaper would consider an ad for this product when the 'history' has been out there for all to see for some time. But then again, it was never 'my' call.

I wonder what some folks in St. Jacobs and Elmira might have to say about this?

November 30, 2010 10:26 AM  
Blogger djc said...

Sadly, there is no rhyme or reason to a media outlet running or not running an ad. Public opinion is what will determine the continued display of this type of advertising. Even sadder is that people believe this stuff and make the purchase. The reviewers neighbour claimed he "only" paid $600 for 2 free heaters. I wonder if he still has his sea monkey's.

I have not read the ad in The Star. I am guessing that you have. Lorraine, who would we write to at The Star to stir this up even further?

November 30, 2010 11:40 AM  
Blogger Chris Brown (not the felon) said...

I don't have time to order stuff like that. I'm busy making Amish Meatballs and Amish Chicken in Red Sauce.

And if you come to my house between 4:34 and 4:33 PM today, they're FREE!

Or I could adopt you. They're always free to family members.

Amos.

November 30, 2010 11:40 AM  
Blogger djc said...

Thanks Chris. I'll assume that the 4:34 is AM. Let us know the address. It is almost lunch time! Maybe Lorraine will wear her sensible boots.

November 30, 2010 11:55 AM  

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